HIVE
is a community-based project that inspires surrounding neighborhoods to utilize their culture and traditions to better appreciate their local pollinator network through education and representation of surrounding cultures through a block party celebration.
As a group, we were tasked with finding a solution that encourages the community of Kingsessing, Philadelphia, to engage in their pollinator network.
Through lots of deep-diving research, looking into the underrepresented food communities that reflect the Kingsessing community, we collectively created a ‘Hive’ within your cohort that showcases your community’s strengths and highlights already existing networks, along with an opportunity to empower local businesses, chefs, and gardeners and culminate these assets all into a culturally representative block party.
SKILLS USED:
— Ethnographic research
— UX/UI design
— Mural design
— Collaborative work
— Interviewing
— Sketching
— Illustration
— Secondary research
— Experience design
— Stakeholder map
— Website design
— Environmental design
— Concept creation
— Systems design
— Content management
— Content curation
— Storytelling
— Logo design
— Copywriting
— Marketing
— Branding
— Problem-solving
— Primary/secondary research
— Ecosystem map
The flyover simulation
HIVE’s web progressive app that gives communities the opportunity to build their own block party straight from the palm of their hands.
