WSFS Wubble IRL
is a project I contributed to while at Agency M
completed in May 2024 as a freelance designer
I contributed to the ongoing digital ad campaign for WSFS, emphasizing the audience of WSFS’ Commercial Loans & Lines of Credit and the bank's perception and message as a 'big bank' within the community. The focus is on promoting commercial and industrial loans for various purposes, such as working capital, purchasing machinery, and overall operational needs, highlighting WSFS's ability to support larger commercial businesses.
SKILLS/PROGRAMS USED:
— Brand Understanding and Adaptation
— Visual Design
— Communication and Collaboration
— Storytelling and Visualization
— Technical Proficiency
— Creative Problem-Solving
— Attention to Detail
— Adobe Firefly AI
— Adobe Photoshop
— Adobe Illustrator
— Branded imagery
— Photo manipulation
— 360 feedback
— Storyboarding
WSFS Commercial Loans & Lines of Credit Reels
Biotech
While working in a two-person team to come to a head with new ideas for reels that can be utilized across multiple platforms. In creating the content for these reels, the target audiences for these specific commercial loans and lines of credit were considered when designing the visual content and dynamic movement of each of the following gifs.
By utilizing Adobe Firefly’s AI and the signature WSFS bubble to have recognizable imagery to convey the immediate message of who the product is for – our biotech engineers.
Engineering
Combining the famous Wubble shape and AI, an engineering scene was created to communicate and be recognizable to the target audience immediately. With the engineering-themed objects making their way closer to the Wubble-shaped cutting mat, the attention to the message is intensified.
Forklifts & Shipping containers
While working in correspondence with the team for the first time, many ideas floated because of the client’s persistence and request that the reels communicate and speak to those who utilize forklifts and shipping containers in any way, shape, or form. Initially, there was difficulty in creating ideas that would work with featuring the Wubble, keeping movement in mind, but also being able to work as a still image.
I took the liberty of finding still images of shipping containers and forklifts in use and working backward to make the GIF. To use a still image and have the image match the branding guidelines, the shipping container colors were altered amongst the lone shipping container that the forklift driver is using to complete the Wubble shape.
Forklift Wubble
In fulfilling the client’s request for more usage of forklifts and shipping containers in WSFS branding fashion, I created a forklift that has a Wubble shape that is easily identifiable and that is communicating to more local businesses that are in the shipping container/forklift world.
