Service Credit Union
The ‘Here for Every Chapter’ campaign was a project I freelanced for while crafting a fresh narrative style for the "Here for Every Chapter" campaign, emphasizing a new perspective on storytelling that aligns with the established theme of Service Credit Unio'n’s loan requirements and preferences of the New England demographic, aligning with their unique lifestyle needs.
Completed in May of 2024.
The agency established the campaign theme "Here for Every Chapter," aiming to resonate with the various life stages of our target audience. My role was to develop storyboards that visually and narratively complement this theme, introducing an innovative approach to storytelling within the campaign framework.
SKILLS/PROGRAMS USED:
— Attention to detail
— Storyboarding
— 360 feedback
— Adobe Illustrator
— Adobe Photoshop
— Adobe InDesign
— Brand Understanding and Adaptation
— Visual Design
— Communication and Collaboration
— Storytelling and Visualization
— Technical Proficiency
— Creative Problem-Solving
‘Here for Every Chapter’ Campaign — Life through Your Camera Roll
Being involved in the fresh perspective for this extended campaign, I was tasked with creating new and visually interesting ways Service Credit Union can communicate its role as a guide in leading its intended target audience of the New England area in terms of what kind of loans they would want/need that compliments their lifestyle. in every chapter of their lives.
"Life through Your Camera Roll" is a visual narrative capturing the dynamic lives of New England families. The storyboard emulates the swiping motion of touchscreen phones, providing a seamless foundation for the motion graphics. Transition frames create fluid movement between scenes, enhanced by camera zooms, showcasing summer moments where Service Credit Union loans seamlessly fit into everyday life.
Auto Loan
‘Here for Every Chapter’ Campaign
The "Here for Every Chapter" campaign's auto loan segment captures life's journeys through dynamic visual storytelling. The overhead car shot paired with bold typography symbolizes progress, while seamless transitions between heartfelt scenes—sunset drives, moments with pets, and children's joy—emphasize personal experiences.
The design smartly integrates text and imagery, using checkmarks to highlight loan benefits clearly. This campaign communicates Service Credit Union's role as a supportive partner in every life chapter, making auto loans feel accessible and reassuring.
Transitions of Life: Waves of Change
‘Here for Every Chapter’ Campaign
The ‘Here for Every Chapter’ campaign's checking account segment masterfully integrates video and design to convey life's fluid transitions. The beach scene, where waves gradually overtake the text, symbolizes natural change and renewal. The visual narrative continues with a child learning to ride a bike and the joy of a personalized meal, emphasizing Service Credit Union's tailored approach. Key benefits—loan discounts and early payments—are succinctly highlighted with checkmarks.
Seamless transitions between frames enhance the storytelling, as each scene flows smoothly into the next. The integration of video is dynamic, with objects and scenes overtaking the 'super' text, creating a sense of movement and continuity. This design choice not only reinforces the campaign's theme of progression but also ensures the viewer's focus shifts naturally from the message to the visual narrative. The cohesive blend of imagery, typography, and fluid transitions underscores Service Credit Union's commitment to supporting members through every chapter of their lives, making their services both personal and impactful.
